About Us

At SUDA by design we’re all about empowering retailers with a point of difference. By creating inspiring, on trend custom designed and ready-to-sell seasonal ranges, brand and giftware retailers can gain a competitive edge in an often same-same market.

We don’t believe that more stuff is the answer. We believe in less stuff, done well.

With 10 years’ experience in the giftware industry, we are end user focused. We keep your customers’ needs at the forefront of our product development process, which results in positive sell-through in store.

We’re an Australian company, driven by the Aussie spirit of innovation and quality. Derived out of market necessity, we are the bridge between beautiful designs, endless product lines and your customer.



Improving every day giftware, in beautiful, unique ways.



Distinguishing giftware retailers, by taking practical, every day giftware and improving them in beautiful, unique ways.


What makes us different:

Unique: Our in-house design team will ensure your product is unique and can’t be found elsewhere.

First mover advantage: No more being the last to know the ‘latest’ trend! Not only will your product be unique, it will be ahead of the trend, ensuring your products are available when high demand hits.

User focus: We keep your customers’ needs at the forefront of our purchasing decisions, which results in positive sell-through in store.

We are genuinely motivated by helping brands stand out, and our price point reflects this.

Extensive range of high-quality products on offer – take your pick.

Lifelong partnerships: We’re dedicated about building lasting relationships and pride ourselves on delivering beyond expectations.


We turn ordinary giftware into profitable, points of difference.